Book It! Reaches 28th year

Do you remember Book It from when you were a kid?  Pizza Hut's Book It program has reached it's 28th year.  14 million readers learn about literacy in order to get a free Personal Pan Pizza.  It is a national program that launched in 1985.  Did you participate in book it?

Pizza Hut is beginning the 28th year of the BOOK IT! Reading Program, which reaches more than 14 million young readers with a message about literacy and an incentive of a free Personal Pan Pizza.

It’s a national reading program launched in 1985, and enrollment has reached 680,000 classrooms and more than 14 million students in 38,000 schools across the country.

BOOK IT! announced in May that it joined with author Jeff Kinney and his book series, “Diary of a Wimpy Kid,” for the 2012-13 school year. “Diary of a Wimpy Kid” is integrated into all BOOK IT! classroom materials, teacher printables and web creatives at bookitprogram.com.

“Year after year, the Pizza Hut BOOK IT! program continues to reach new kids with a positive message about how rewarding reading can be,” said Shelley Morehead, BOOK IT! program administrator. “Through our ‘Diary of a Wimpy Kid’ partnership and our 28 years of advancing literacy, we’re fortunate to have such tremendous support from schools around the country who want to make it great.”

The program’s “Read Your Heart Out” quest involves five steps for young readers: rally readers, track reading minutes, take on the Principal’s Challenge, read to help kids who are hungry and share a love of reading. Resources are available for each step of the quest at http://www.bookitprogram.com/readyourheartout.

In BOOK IT!, teachers and librarians set monthly goals and present students with a reading award certificate when goals are met. Students take the certificates to a Pizza Hut restaurant, where they are congratulated by a team member and given a free, one-topping Personal Pan Pizza. There is no purchase necessary and the pizza can be taken to go. To learn more, visit PizzaHut.com. 

For more information see Henry Daily Herald.